RAM | AGRICULTURE
The crowd-silencing, two-minute commercial for Super Bowl XLVII, “So God Made a Farmer,” was the launch pad for unveiling an integrated marketing initiative focused on bringing national attention to the importance of the American farmer.
"So God Made a Farmer" - Super Bowl XLVIII
Our ‘Year of the Farmer’ and ‘Next Crop’ campaigns not only raised much-deserved attention for those who fill the world's bread baskets but also helped generate a $1 million donation from Ram to the next generation of Future Farmers of America (FFA) in just four days.
RAM | COUNTRY MUSIC
As part of Ram’s commitment to fans of country music, we developed video content, digital news forums, and tour support for up-and-coming artists. The effort was so successful that it evolved into a continuing relationship and work, including custom songs, music videos, apparel, and documentaries with Miranda Lambert and Chris Stapleton, among others.
RAM | RODEO
"RODEO"
RAM | WOMEN
Research showed that women make up more than 11% of the truck-buying market and influence an even greater number of purchases. That coupled with their emergence as leaders and influencers in traditionally male-dominated fields, we created campaign work celebrating their courage.
"Courage"
RAM | OUTDOOR ENTHUSIASTS
As part of our direct messaging to outdoor enthusiasts, we raised awareness for the 49 million Americans who suffer from physical hunger by rallying hunters to donate a portion of their game to those in need.
"Stay Inside"
RAM | COMMERCIAL
As the commercial truck market evolved and new technologies emerged, Ram positioned itself to act in the best interests of business owners. A position that meant communicating the nobility of hard work, sweating the details, and pouring everything they had into building the best trucks for businesses that relied on innovation and dependability every working hour, every single day.
"Out Here"
RAM | HISPANIC
Latino customers were prominent in many of the states crucial to the pickup-truck segment. In turn we developed a series of TV, print and radio ads regionally in our top-volume Hispanic markets.
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